Our ethos and values

Our Ethos

In our teaching, research and other activities, we hold the following values:

• We believe that media are important: We engage in practice, research and teaching that aims to have a measurable impact on the lives of people and society. Often, this work will explicitly relate to matters of social justice, defence of human rights and minorities, holding power to account, and defending democracy. We believe that working in media means sharing those values that enrich communities, societies, and democracy.
• We believe that our students are important: Our teaching is inspired by the belief that our graduates will make societal impact. We want to inspire you to excel and to reach your personal best during your time with us. You will graduate as a Global Ambassador for this Discipline, our programmes and our University. We are very proud of you all.
• We are committed to core principles of truth, accuracy, fairness, impartiality, and accountability.
• Theory and practice should always inform each other: We believe that you the best way to effectively understand practice is through an immersion in the history and theory of that practice, alongside excellence in the production of multi-platform media. Our staff are committed to producing research that aims to create new knowledge and to make a deep impact on the world.
• The values of mutual respect, collegiality, and teamwork inform our teaching and class activities. Individual rigour, excellence and creativity are also encouraged and valued.

Our Graduates’ Attributes

We are committed to producing graduates who are ambitious, articulate, creative, highly skilled, knowledgeable, societally responsible and globally aware.

The study of Global Media allows students to develop skills that have applications in many fields. Our graduates will be valued for their creativity, initiative, ability to improvise solutions to problems, experience of teamwork – as well as skills in communications and professional storytelling. After graduation, many students will work in the wider fields of media and communication in new media and technology firms, in online and social media roles and in wider marketing, PR and communications.

Many graduates will work in portfolio careers, and in roles that have yet to exist. We have several modules and resources that will help students to build their capacities and forge their careers. Graduates will work in other areas too: education, business, information technology, and more. Our aim is to support all students in achieving their professional goals, whatever they are, and however they evolve over the course of your time here.

There are many different models of teaching at third level. Some students undertake vocational courses aimed at teaching core skills. Others take degrees in which the subject is studied largely in classroom settings, with a strong focus on theory. Our programmes aim to be distinctive in having a focus on practice but informed by a contextual, ethical and theoretical underpinning. This approach is enhanced by our commitment to providing the best kind of university education – one that allows our students to develop their capacities of critical thinking, analysis, professional practice and reflection and fully realise their potential.

Equal opportunities

The university is committed to acting in accordance with its Equal Opportunities and Equality and Diversity policies. It is intended that all students should receive equal treatment irrespective of political belief, gender, sexual orientation, age, disability, marital status, race, nationality, ethnic origin, religion or social background.

Further details are available here.

Official languages

The discipline’s working language is English however we are fully committed to promoting and supporting the Irish language and we are compliant with the university’s policy on the Irish language and the Official Languages Act. We welcome correspondence in Irish. Cuirfear fáilte roimh chomhfhreagras i nGaeilge.